DIRECTED BY MONDE DUBE
Masandi has followed up his label-debut single ‘iThemba’ with a stunning visual companion directed by Monde Dube. The song is an uplifting declaration of one’s hope pushing past the pain – a timely anthem to motivate South Africans, to end the year on a high note.
Speaking about the direction of the video, Dube has said, “I worked closely with Masandi to let the song speak for itself, while introducing him in different settings. We also added dancers to tell the story of his single – through movement.”
Masandi adds, “I hope everyone who hears ‘iThemba’ and sees the music video feels inspired to keep going, no matter what. I’m excited to release more music in the future and this single is just a taste of what’s to come”.
Music lovers will enjoy the singer’s offering because of his diverse sound that blends afro pop, R&B, traditional and gospel. Masandi has had the opportunity to flex his vocal prowess on projects like K.O’S critically acclaimed Skhanda Republic and features with the likes of Big Nuz, Gemini Major, Aewon Wolf and Captain Blu (Nigeria). As a performer, he has shared stages with Rick Ross, Lil Wayne and Trey Songz.
‘iThemba’ is available for streaming and downloading across all relevant platforms. Fans can watch the music video on his YouTube account.