25 November, Johannesburg: Durban Based R&B/Soul singer, songwriter Masandi is proud to present the official music video for his latest single ‘Amagate’, featuring cameo appearances from Emtee, Sphamandla Dhludlhu and Mawat.
‘Amagate’ is the first look at a new musical approach for Masandi. The lyrics – loosely translated are about having the ‘gates opened’ (easing of lockdown restrictions) so everyone can go out and have a good time
Prior to the release of the music video, Masandi took to his social media pages on Tuesday 23 November 2021, a snippet of the dance clip from the video which has now been seen on various TikTok accounts as an official dance challenge.
Directed by Monde Dube, the video is shot between three locations in Johannesburg – Constitution Hill, Sumo Nightclub and Alexander.
The visuals depict Masandi being questioned by a parole officer and later released from a prison sentence and making his way back to a life of freedom.
‘ I hope this video just reminds everyone to not take freedom for granted, being able to have the access to have a great time this summer is a blessing’- says Masandi.
‘AMAGATE’ Is out now – watch here:
Sandile Cedric Mfusi Jnr aka Masandi, is an R&B/Soul singer, songwriter, actor and presenter born and raised in Durban South African. Masandi was a born entertainer, who at 7 yearsold, began performing at church and local talent shows. Masandi was also the lead trumpeter in the school brass band. After matriculating, while pursuing a degree in Social Sciences at the University of Kwa- Zulu Natal (UKZN), Howard College (majoring in Marketing Management and Media) – his career as a model and actor, kicked off. It was during this period that he joined hip-hop collective, Niche Fam, where he naturally became the lead singer. The group soon won Music Group of the Year at the IKUSASA AWARDs, which was no small feat, considering their fellow nominees in the category were megastars; Freshly Ground, Locnville, The Arrows and Cashtime Fam. 2014 was the year that marked the beginning of his solo music career, after the release of his first single “Bring it Back”. The hit single attracted the attention of rapper K.O. who is also the cofounder of Cashtime Life. After a studio session with K.O. the hit single ‘One Time’ was born.
In 2016, Masandi founded his own record label and released his multi – chart topping, single “Ngane Yabantu”. This was followed by his first body of work titled; “Escalation EP” in 2017, where he worked with the likes of Big NUZ, Gemini Major, Aewon Wolf, Awgust Rush (USA), Nana Atta, SpiritBanger, Skatta, and Captain Blu (Nigeria). As part of “Team Durban” alongside DJ Tira, Distruction Boyz, Duncan, NaakMusiq and others, they clinched the title at the Redbull Culture Clash competition. Alongside Kwesta, Masandi featured on Duncan’s Hit song “Change for Nobody”.
In 2020, the multi -talented, singer, songwriter and actor, penned a global deal with Warner Music South Africa and is well on his way to becoming a global phenomenon, in the entertainment industry.