ANNOUNCES FORTHCOMING PROJECT ADHD
On the heels of his recent collaboration with GRAMMY-winning icon Eminem (“Lucky You”), rap heavyweight Joyner Lucas has returned with “I Love.” The standout track is also the follow up to Joyner’s explosive viral hit “I’m Not Racist.” Known for his incredibly creative and unique visuals (check out “I’m Sorry” and “I Don’t Die”) Joyner has also released the self-directed (alongside Ben Proulx) official music video for “I Love,” which was shot in his hometown of Worcester, MA.
Joyner Lucas is the last of a rare breed. Prolific, lyrical with an uncanny story telling ability, Joyner Lucas is quietly becoming one of the stand outs of his era. Born and raised in Worcester, Massachusetts, Joyner grew up inspired by greats who put substance above all else. With his fluid flow, impeccable wordplay and unbelievably vivid approach to music, Joyner is pushing boundaries beyond his peers as evidenced by his viral hits “Ross Capicchioni, “I’m Sorry” and most recently, “I’m Not Racist”. His ability to utilize a technical rap bars over modern hip hop production has made Joyner Lucas your favorite rapper’s favorite rapper and a glimmer of new hope amongst his die-hard fans. He creates thought-provoking, self-directed music videos – sometimes coming up with the video concept before he even writes the song – that continue to push the envelope through out Hip-Hop’s visual medium. An underground mainstay for the past few years, Joyner’s project 508-507-2209 was the start of his inevitable major label chapter on Atlantic Records and was met with wide acclaim, garnering the attention of hip-hop media and future collaborators alike. The project was executive produced by Grammy award-winning producer Boi-1da. After a productive 2018 that found him collaborating with Chris Brown (“Stranger Things”, “I Don’t Die”) and Eminem (“Lucky You”), Joyner is gearing up for a breakthrough 2019 with his next release, “I Love”, the powerful, anthemic 1st release off his next project, ADHD.
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