Continuing to make history this week with his TWO record-breaking comeback singles – â€œShape Of Youâ€ and â€œCastle On The Hillâ€ â€“ worldwide superstar Ed Sheeran has confirmed details of his hugely anticipated new albumÂ Ã· (pronounced â€œdivideâ€), set for release onÂ 3rdÂ March 2017 through Asylum/Atlantic Records. Moreover, Ed has broken yet another streaming record this week – â€œShape Of Youâ€ makes Spotify history again, breaking the record for â€˜one dayâ€™ streams accumulating 7,940,950, which knocks Adeleâ€™s â€œHelloâ€ off of the top spot!
Ed commented â€“â€œFirst off, what a week! The reaction to my new singles has been absolutely mind-blowing and I canâ€™t thank you enough.Â My new album Ã·holds a very special place in my heart and I really believe this is my best work to date. Iâ€™ve been eager to get back and I couldnâ€™t be more excited for March 3rd.â€
Ã·Â (pronounced â€œdivideâ€) – Edâ€™s third studio album â€“ is on course to become one of the most significant global album releases of 2017 and sees the 25-year-old Suffolk native in his finest form yet. The genre-defying LP is the result of an artist who consistently pushes himself in new directions, uncovering fresh musical ground using a seemingly limitless musical vocabulary. Drawing inspiration from a host of personal experiences and subjects, Ed takes you through a hugely personal journey; be that reflecting on past relationships, family memories, his musical career or his time off travelling the world in 2016. Musically Ã· is an arrayof beautifully orchestrated and emotive ballads, impassioned raps laid over hip hop beats, timeless acoustic guitar masterpieces and innovative, idiosyncratic pop music. Unveiled last Friday, Edâ€™s record-breaking dual comeback singles perfectly highlight one of the distinct divides in his musical spectrum with â€œCastle On The Hillâ€ (an ode to his hometown of Framlingham, Suffolk) positioning itself towards a stadium-ready, rockier sound and â€œShape Of Youâ€ dismantling and rebuilding modern-pop using little more than a loop pedal (please see their record-breaking accolades below). Ã·Â will reveal everything in-between whilst showcasing Edâ€™s impeccable guitar playing, peerless lyricism, boundless musical palate and jarringly-honest, and often autobiographical, storytelling â€“ some of the reasons this much-loved talent has built an undeniably loyal following across the globe. Executively produced by Benny Blanco (Rihanna, The Weeknd) and Ed himself with further production coming from Johnny McDaid, Mike Elizondo and Steve Mac, the album was recorded between LA, London, Suffolk and RMS Queen Mary 2. Hugely representative of modern times, both sonically and topically, Ã·reaffirms Ed as one of the worldâ€™s most forward-thinking and versatile troubadours. Furthermore, Ed created the album artwork concept, even painting the cover himself!
â€˜Ã·â€™Â follows Edâ€™s previous record-breaking, multimillion-selling albums â€˜xâ€™ (pronounced â€œmultiplyâ€ – 2014) and â€˜+â€™ (pronounced â€œplusâ€ – 2011). Spawning Edâ€™s first-ever Ivor Novello win in 2011 with â€œThe A Teamâ€ winning â€˜Best Song Musically and Lyricallyâ€™, â€˜+â€™ has now sold over 9 million albums worldwide and is 9 x platinum in the UK alone. His follow-up multi award-winning album â€˜xâ€™ has gone onto become one of the most significant and record-breaking albums of this millennium. 2014â€™s biggest AND fastest-selling album in the UK, it was officially named one of the biggest-selling albums of all time by the Official Chart Company last year: it has received over 3.5 BILLION streams to date.
*Please see below for Edâ€™s achievements across â€œShape Of Youâ€ & â€œCastle On The Hillâ€*
2. Castle On The Hill
4. Shape Of You
6. Galway Girl
8. New Man
9. Hearts Donâ€™t Break Around Here
10. What Do I Know?
11. How Would You Feel (Paean)
12. Supermarket Flowers
14. Bibia Be Ye Ye
15. Nancy Mulligan
16. Save Myself
Â â€œCASTLE ON THE HILLâ€ & â€œSHAPE OF YOUâ€
â€¢Â Biggest-ever â€˜day 1â€™ Spotify streams with a combined 13 million, overtaking One Direction, who held the title previously with 4.7 million of â€œDrag Me Downâ€ in 2015:â€œShape Of Youâ€ – 6,868,642 (first 24 hours)â€œCastle On The Hillâ€ – 6,168,395 (first 24 hours)
â€¢Â Biggest-ever â€˜dayâ€™ streams on Apple Music UK
â€¢Â â€œShape Of Youâ€ lands biggest-ever â€˜one dayâ€™ streams on Spotify with 7.9 million, overtaking Adele, who was the previous record holder with â€œHelloâ€
â€¢Â The lyric videos were Edâ€™s biggest-ever video launches with 10 million combined views in the first 24 hours â€“ they have now accumulated over 60 million hits to date
â€¢Â The two tracks are already outselling the Official Chart Companyâ€™s Top 20 singles chart combined this week (UK)
â€¢Â A peak of 128 #1 iTunes positions worldwide across both of the singles
â€¢Â Over 137 million combined streams in less than a week (Apple/Spotify/YouTube/Deezer)
â€¢Â Hold #1 & #2 across UK Airplay, Apple Music UK, Spotify UK/Global charts, iTunes UK/USA charts + more
â€¢Â The tracks peaked at #1 & #2 consecutively in 28 Spotify markets (including UK, USA and Global charts)
â€¢Â â€œShape Of Youâ€ is currently #1 in 39 countries on Spotify
â€¢â€˜A Listâ€™ across board at UK radio / climbing Top 40/Hot AC in USA â€“ â€œShape Of Youâ€ is already â€˜Top 20â€™ on Top 40 radio