DIAMOND PLATNUMZ ANNOUNCES FIRST RELEASE SINCE THE RECENT ANNOUNCEMENT OF HIS GLOBAL DEAL WITH WARNER MUSIC

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THE FIRST SINGLE ‘KAMATA’ SLATED FOR 25th JUNE 2021

RAUNCHY VISUALS TO ACCOMPANY THE RELEASE

25th JUNE 2021: Platinum-selling and award winning Tanzanian superstar Diamond Platnumz today announces the release of his upcoming single ‘Kamata’. The banging new track is his first major label release since announcing his recently-penned global distribution deal with Warner Music South Africa.

‘Kamata’ is an eastern influenced grungy, bass heavy take on East Africa’s Bongo Flava. Diamond Platnumz is the master purveyor of the genre, and with a break-beat that will have your hips involuntarily swaying and your feet consumed by the dance floor, ‘Kamata’ is sure to become an instant classic.

The accompanying video is a raunchy, waist-winding visual, that captures the essence of Bongo Flava, and on here the Diamond proves he is a cut above the rest.

 “With so much tension and despond people on the continent and the world at large, I think as artists we can still bring a different lens for audiences to see the world, even if just to dance for a moment. I wanted to release a single that’s light hearted and reminds people that there’s always an opportunity to dance” comments DiamondPlatnumz

KAMATA is OUT NOW – stream or download here: https://WarnerMusicSA.lnk.to/Kamata

ABOUT DIAMOND PLATNUMZ

Diamond Platnumz is one of Africa’s most successful artists, having released more than 30 hit songs, and is one of the region’s most recognisable figures, which has led to him becoming a brand ambassador for companies such as Pepsi, Parimatch, Nice One Brand and Coral Paints. He has the number one artist YouTube channel in Sub-Saharan Africa, with more than five million subscribers, and also has more than 12 million Instagram followers. Over the course of his career Diamond Platnumz has won numerous awards from the likes of MTV and Channel O.

Diamond Platnumz founded WCB-Wasafi and turned it into one of the top labels in Africa. The label has enjoyed success with artists such as Lava Lava, Mbosso, Rayvanny, Zuchu, and Queen Darleen.

The new 360 strategic partnership will see Warner Music, Diamond Platnumz, Ziiki Media and WCB-Wasafi artists collaborate on new releases, catalogue, brand partnerships, live and sync deals.

Diamond Platnumz said: “I’ve built WCB-Wasafi from the ground up and believe that Warner Music and Ziiki are the right partners to help further grow our reach. I’m also looking forward to plugging into the Warner network myself. We’ve got some exciting plans and I can’t wait to share more music with the world.”

 

CAREER HIGHLIGHTS

1,4 BN Youtube video views

• Total audience in excess of 23 million

• 17 Tanzania Music Awards

• 3 MTV European Music Awards

• 1 MTV African Music Award

 

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